At FFMR, we are dedicated to bridging tradition with technology, nurturing the next generation of researchers, and evolving methodologies to meet the unique needs of modern Filipino markets.
Back in the 90s, Filipino millennials bought their favorite food whenever they felt tomguts. They may occasionally ask their erpat or ermat for additional money to buy betamax from manong down the street.
The global pandemic that hit in 2020 was a challenging time for everyone, especially for Gen Zs who were either completing their undergraduate studies or had just graduated. As this new generation entered the workforce during the height of the pandemic, they brought with them values and preferences that continue to reshape the modern workplace.
At FFMR, we believe that integrating geospatial and predictive analytics with tried and tested market research methods is crucial for modern business and research strategy. By tailoring strategies to reach the right consumers, businesses can drive profitability and sustained engagement.
FastForward Market Research utilizes cutting-edge digital methodologies to provide deep insights into consumer behavior. These insights do not merely capture trends; they help decipher the complex web of digital fan engagement.
