Gen Alpha: Growing Up in the Glare of Screens, AI, and...
Gen Alpha, the first AI-native generation, is redefining how we learn, play, and connect, driving new trends in parenting, gaming, and creativity.
The Changing Anatomy of Filipino Families
Filipinos aren’t abandoning family values; they’re reinventing family forms. At FastForward, we decode these shifts so brands can stay ahead of changing households and the markets they shape. FACTORS THAT SPARKED THE EVOLUTION OF THE FILIPINO FAMILY Economic Pressures Economic realities and pressures fundamentally shape the evolution of the Filipino family structure. While challenges such as the rising cost of living, job insecurity, and regional disparities have tested traditional family structures, these pressures have also fueled innovation. At the same time, positive developments have emerged, such as the growth of a Filipino middle class that has shifted the focus from mere survival to investing in a higher quality of life. The expansion of formal social safety nets...
The Filipino Gen Z Dictionary: Decoding the Filipino Usage of Emojis
Growing up as digital natives who are fluent in both internet language and local tradition, Gen Zs instinctively use emojis to navigate social dynamics, identity, and internet culture. Whether amplifying emotion, softening messages with lambing, expressing tibay ng loob through humor, or signaling confidence and individuality, emojis have evolved into tools of expression that bridge the digital and real world. For Filipino Gen Zs, emojis are not just decorative add-ons. These visuals are an integral part of how they communicate, connect, and co-construct meaning in an increasingly digital world. Reflecting both the pace of technology and the depth of Filipino values, using emojis moved beyond just symbols to expressions of authenticity, humor, and identity. This essay explores...
From Clicks to Culture: How Digital is Reshaping Filipino Life
Over the past decade, digital adoption in the Philippines has gone from optional to essential. From how Filipinos work, shop, learn, and access services, technology now anchors everyday life as it is no longer an emerging trend, but the default mode of living. THE DIGITAL SHIFT: A CONSUMER-FIRST APPROACH Filipinos didn’t just adapt to digital; they embraced it [1]. What began as a gradual shift has now become a way of life. As the country moves deeper into this tech-driven era, the economic impact is becoming more visible. From flexible work setups to omnichannel shopping and digital classrooms, the country’s young, digitally native workforce is setting trends at a record speed [2]. This shift is more than...
Evolving Connections: Modernizing Qualitative Research to Bridge Generations and Markets
At FFMR, we are dedicated to bridging tradition with technology, nurturing the next generation of researchers, and evolving methodologies to meet the unique needs of modern Filipino markets.
The Filipino Gen Z Dictionary: A Playful Look at Language Evolution
Back in the 90s, Filipino millennials bought their favorite food whenever they felt tomguts. They may occasionally ask their erpat or ermat for additional money to buy betamax from manong down the street.
Vibe Check: A Gen Z Guide to Navigating the Filipino Workplace
The global pandemic that hit in 2020 was a challenging time for everyone, especially for Gen Zs who were either completing their undergraduate studies or had just graduated. As this new generation entered the workforce during the height of the pandemic, they brought with them values and preferences that continue to reshape the modern workplace.
Mastering Market Dynamics with Predictive Analytics and Geospatial Insights
At FFMR, we believe that integrating geospatial and predictive analytics with tried and tested market research methods is crucial for modern business and research strategy. By tailoring strategies to reach the right consumers, businesses can drive profitability and sustained engagement.
Leveraging the Philippine Concert Scene Post-Pandemic Through Digital Consumer Insights
FastForward Market Research utilizes cutting-edge digital methodologies to provide deep insights into consumer behavior. These insights do not merely capture trends; they help decipher the complex web of digital fan engagement.