MyBank

The future of banking isn’t about innovation — it’s about trust.

As technology reshapes financial services, consumer confidence will determine which banks thrive and which struggle to keep up. Yet, many consumers still seek human connection, and trust remains the defining factor in consumer relationships with banks.

MyBank 2025: The Trust Factor examines how Filipino consumers define trust in banking today — whether through secure transactions, strong customer service, physical branches, or proactive measures to protect from scams. While innovations like AI-driven banking services are reshaping the financial landscape, established institutions still play a crucial role in providing stability, security, and personal service.

Findings from the Bangko Sentral ng Pilipinas (BSP) highlight that financial trust is a key driver of financial inclusion. BSP has emphasized secure digital infrastructures, transparent banking practices, and continued support for underserved communities as essential to maintaining confidence in financial services.

This study will analyze the evolving definition of trust and identify how banks can reinforce consumer confidence in both digital and physical banking environments. Whether it’s rethinking the role of branches, addressing security concerns, or improving customer engagement, MyBank 2025: The Trust Factor delivers strategic insights to help banks remain trusted financial partners.

Be part of the conversation on banking trust.