The Changing Anatomy of Filipino Families
Filipinos aren’t abandoning family values; they’re reinventing family forms. At FastForward, we decode these shifts so brands can stay ahead of changing households and the markets they shape. FACTORS THAT SPARKED THE EVOLUTION OF THE FILIPINO FAMILY Economic Pressures Economic realities and pressures fundamentally shape the evolution of the Filipino family structure. While challenges such as the rising cost of living, job insecurity, and regional disparities have tested traditional family structures, these pressures have also fueled innovation. At the same time, positive developments have emerged, such as the growth of a Filipino middle class that has shifted the focus from mere survival to investing in a higher quality of life. The expansion of formal social safety nets...
