Category: Gen Z

The Filipino Gen Z Dictionary: Decoding the Filipino Usage of Emojis

Growing up as digital natives who are fluent in both internet language and local tradition, Gen Zs instinctively use emojis to navigate social dynamics, identity, and internet culture. Whether amplifying emotion, softening messages with lambing, expressing tibay ng loob through humor, or signaling confidence and individuality, emojis have evolved into tools of expression that bridge the digital and real world.  For Filipino Gen Zs, emojis are not just decorative add-ons. These visuals are an integral part of how they communicate, connect, and co-construct meaning in an increasingly digital world. Reflecting both the pace of technology and the depth of Filipino values, using emojis moved beyond just symbols to expressions of authenticity, humor, and identity. This essay explores...

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The Filipino Gen Z Dictionary: A Playful Look at Language Evolution

Back in the 90s, Filipino millennials bought their favorite food whenever they felt tomguts. They may occasionally ask their erpat or ermat for additional money to buy betamax from manong down the street.

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Vibe Check: A Gen Z Guide to Navigating the Filipino Workplace

The global pandemic that hit in 2020 was a challenging time for everyone, especially for Gen Zs who were either completing their undergraduate studies or had just graduated. As this new generation entered the workforce during the height of the pandemic, they brought with them values and preferences that continue to reshape the modern workplace.

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