Gen Alpha: Growing Up in the Glare of Screens, AI, and Infinite Possibilities
Gen Alpha, the first AI-native generation, is redefining how we learn, play, and connect, driving new trends in parenting, gaming, and creativity.
Uncovering Narratives For and About Filipinos
FastForward and GoodThinking uncover what moves people, brands, and culture forward.
Experience
1
+ years
Our Story
FastForward is a boutique market research agency in the Philippines. Our team today is the result of two trusted research brands coming together — combining FastForward’s analytical precision (11 years) with GoodThinking’s qualitative depth (23 years) to uncover meaningful Filipino narratives.
With decades of experience, we challenge conventional perspectives to better understand consumers — blending diverse methodologies to craft studies that are both fresh and meaningful.
FastForward was the brainchild of Ferdie Frejas ✝ (Quantitative & Analytics) and Issa Baron (Qualitative), two prominent figures in the industry. Their combined expertise laid the foundation for an agency that seamlessly integrates analytical rigor, qualitative depth, and market intelligence to drive real impact.
20+ Years of Uncovering What Matters
A decade of delivering insights that drive smarter decisions and real business impact.
40,000 Consumer Perspectives Each Year
Turning data into actionable strategies by capturing the voices that shape markets and industries
Nationwide Coverage, Seamless Execution
Reaching consumers in every city and province with precision, ensuring reliable insights at scale.
HOW WE WORK
Revealing Truths that Move People and Brands Forward
Blending cultural depth with a tech-agnostic approach, we provide sharp, no-nonsense insights that empower our partners to take decisive action.
Momentum
We specialize in moving our clients forward, accelerating progress, and facilitating swift, informed decision-making.
Bravery
We firmly believe in embracing bold ideas and taking calculated risks. We encourage innovation and fearless integration of solutions.
Tech-Agnosticism
We will leverage the best of both traditional and cutting-edge techniques to deliver unparalleled results.
Proudly Filipino
Deeply rooted in Filipino culture and ingenuity, FastForward and GoodThinking celebrates Filipino research excellence and harnesses it to develop high-caliber analysts.
OUR SIGNATURE METHODOLOGY
Think Green Framework™
At FastForward, we believe that brave research leads to real change. By combining deep expertise, multi-source intelligence, and fearless problem-solving, we help brands uncover the insights that truly matter.
Qualitative Research
Go beyond the obvious — uncover deep desires, needs, and aspirations through focus groups, in-depth interviews, and creative sessions designed to reveal what truly drives consumers.
Quantitative Research
Tell stories through numbers — measure impact, track behaviors, and validate strategies through robust surveys, structured observations, and sound analytical techniques that bring clarity to decision-making.
Digital
Intelligence
Understand the digital-first consumer — analyze online conversations, social media trends, and digital behaviors to bridge the gap between online narratives and real-world decisions.
Market Intelligence
See the bigger picture — blend data, expert insights, and competitive analysis to build strategies that are insight-driven and future-ready.
Good Thinking, Smart Research, Lasting Impact.
We don’t believe in one-size-fits-all solutions. The Think Green Framework™ is about activation — bringing together the best research techniques, data sources, and expert insights depending on what we’re studying.
Not all sectors require the same approach. Our signature methodology allows us to be strategic and purposeful, combining market intelligence, digital insights, and when needed, subject matter experts to craft research solutions tailored to your needs.
SECTOR EXPERIENCE
Trusted by Industries,
Powered by Insight
From banking and fintech to retail and public health, our research has helped brands, institutions, and policymakers make informed decisions that shape industries.
We bring a deep understanding of markets, blending data-driven insights with real-world knowledge to uncover opportunities, drive innovation, and create impact.
We’ve worked across diverse sectors, including:
Banking & Finance
Staying at the forefront of tracking customer motivations and expectations to help banks build stronger relationships.
Cars & Transportation
Exploring ownership, mobility trends, and commuter behavior to inform industry strategies.
Education
Uncovering student and educator needs to enhance learning experiences and educational services.
FinTech
Exploring how the digitalization of wallets and financial services can drive greater inclusivity and financial empowerment for all.
Insurance
Identifying customer priorities and barriers to adoption in life, health, and auto insurance.
Manufacturing
Evaluating industry shifts, consumer preferences, product adoption, and brand loyalty in a fast-evolving market.
Pharmaceutical
Exploring brand choice and the role of healthcare professionals in influencing patient perceptions and decisions.
Public Health & Safety
Understanding public sentiment, behavioral trends, and policy impact.
Public Utilities
Assessing consumer satisfaction, service expectations, and infrastructure needs.
Real Estate
Tracking buyer motivations, investment trends, and shifting property needs.
Restaurants
Decoding dining preferences, brand loyalty, and emerging food trends.
Retail & Shopping
Studying shopper behavior and evolving retail landscapes to refine strategies.
THINKING
Essays and insights from FastForward.
Space where we explore ideas, trends, and the future of research.
The Changing Anatomy of Filipino Families
Filipinos aren’t abandoning family values; they’re reinventing family forms. At FastForward, we decode these shifts so brands can stay ahead of changing households and the markets they shape. FACTORS THAT SPARKED…
The Filipino Gen Z Dictionary: Decoding the Filipino Usage of Emojis
Growing up as digital natives who are fluent in both internet language and local tradition, Gen Zs instinctively use emojis to navigate social dynamics, identity, and internet culture. Whether amplifying emotion,…